Generally, gamers love updates, news, and other forms of content about upcoming games. With that said, often game developers miss out on an important channel of content sharing. That is TikTok. The platform is no longer limited to just dances, pranks, or lip-syncing, other forms of content are thriving on the platform as well.
TikTok attracts the attention of a massive audience thanks to its bite-sized videos. Like YouTube and cable connections such as Spectrum TV Choice, people love to spend time on TikTok. Therefore, the platform has massive opportunities to leverage in your favor.
Check out some easy tips in the following to market your game with TikTok:
How to Get Started
A problem that a lot of game developers are likely to face is “how to get started?”. It is an important question because getting started is often the hardest step. But it is easier than you think. You can get started by just documenting the journey involved in developing your game. Yes, just by documenting your journey.
Create short videos with a duration between thirty seconds to two minutes. The content of the video can be about anything from your computer screen with code written on it to the character designs. You can think of more creative ideas like creating videos around a glitch or a bug you are facing. These are just a few examples and you can try a lot of other things.
Apart from the topic and the content of the video, your presentation is crucial. Use your own voice or use the text-to-speech conversion option from TikTok. Chances are that such texts can boost the visibility of your videos. Lastly, do some research about the hashtags and use relevant hashtags in your TikTok descriptions.
How to Increase Engagement
The first hurdle in getting a solid response on your TikTok videos is to make them engaging. The vertical scrolling feature makes it easier for people to skip any video that does not engage them. You wouldn’t want this to happen to your videos, right? Therefore, the start of your TikTok videos should always serve as a hook. Brainstorm opening lines and seconds that are likely to retain a viewer’s attention. This way you will have better engagement on all your videos.
The ending of your video is as important as the start. If a viewer makes it to the end of your video, the credit goes to you. Also, now is your opportunity to make them into loyal followers and potential customers. Add a smart call to action at the end of all your videos. This CTA could be asking them to follow your TikTok, follow your Instagram, or join your Discord server.
Later, near the release date, you can tease the audience with fractions of the plot. Also, you can use the call to action of your videos to ask your audience to make purchases. But all this requires smart structuring of your videos and consistency in content creation.
TikTok Stories and TikTok Live Streams
TikTok has now the option of sharing stories and live streams. The stories feature allows you to add 15-second videos with visibility for 24 hours. You can use the stories feature to attract more views to your new videos. Also, you can share important game news or even the highlights of your day using the stories.
The TikTok live stream is another exciting feature that allows you to share live happenings with your audience. You can utilize this option like Twitch and show your audience how it feels to be in your game. The live option is excellent to cover events like your game launch or some pop culture event.
Utilize Other Mediums for Promoting Short Videos
Like TikTok, other platforms have also embraced the short video format. Snapchat has Spotlights, Facebook and Instagram have Reels, and YouTube has Shorts. The content you create for TikTok can also be uploaded on these other platforms and can be displayed over Spectrum Lanes. And doing so can maximize the results of your video creation and editing efforts. Thus, it is something you can leverage to your benefit.
So, these were some easy yet effective tips to market your game on TikTok.
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