No matter how thorough, B2B buyers constantly study to ensure they are best handled. Today, practically everyone with an Internet connection wants to save time and effort by searching online for solutions to their problems and visiting websites daily.
B2B websites may be assessed using several criteria. This post is about B2B web design’s relevance. Design counts, but B2B websites don’t need sophisticated, abstract creativity.
It should be attractive, but it should also assist purchasers to discover the necessary information. To achieve that, a good B2B website design service should address 5 key traits:
- Start Well
Your brand’s first impression is shaped by your site design, according to psychology. Why? All usability tests show that positively primed consumers rate a product highly, even when they fail.
This means that B2B website visitors will be instantaneously happy (or “primed”) if their first impression is good, which affects future sales and interactions.
- Call-To-Actions And Lead Generation
Web design is crucial for generating leads from your website. It should highlight the website’s main CTA to show visitors what you want them to do (even subconsciously). Hubspot found a 21% conversion bump by redesigning your key CTA.
In addition to this, it should explain in a clear and concise manner secondary calls to action users who are not yet ready to convert. Secondary calls to action help simplify the flow of a website and direct visitors in the direction of the main goal.
- Enhance The Company’s Credibility
B2B buyers constantly prioritize authenticity, trust, and trustworthiness.
75% of consumers said web design affects corporate trust.
B2B web design should be clear and uncluttered. It should emphasize content and CTAs and demonstrate website functionality and upkeep.
- Mobile-Optimize
So takes time to think this through and change your design, but not doing it might cost you valuable leads, which is terrible for business.
- UX
B2B websites educate, which raises the questions of how much material to provide and how to arrange it. Marketers usually handle the former, whereas designers take on the latter.
Good web design considers the structure, layout, and user experience as well as aesthetics. Your company’s product, process explanations, specific features, price, documentation, and more should be simply accessible to users. Naturally, this should be integrated to ensure information flow and reduce friction.
How can I accomplish that? Put your efforts into creating a sitemap that is clear and uncomplicated, as well as user flows that are easy to navigate. Invest time and effort into developing wireframes that can easily be adjusted and experimented with.
Conclusion
Web design helps you make a positive first impression, build trust and credibility, and guide prospects to take action that starts a discussion.
Underestimating its relevance might prevent you from leveraging your website as a strong sales and marketing tool, costing you business without your knowledge.
