When it comes to running your own profitable business, increasing sales is always at the top of our list. Sometimes you can notice a small dip in sales for a long period of time, but if you take action and make changes to your business model and strategy, this will help you maximize the sales that you make each month. Here are the 8 Amazon Marketing Hacks to sell more products online!
Off-Amazon Promotions (External Traffic)
Off-Amazon traffic channels (what I call external traffic) present a unique and potentially lucrative opportunity for sellers who are willing to put in the effort. These audiences are not searching for products on Amazon, but they might be looking at other sources of information about your brand and other comparable brands.
On-Amazon Promotions
If you’ve been searching for a good way to increase sales on Amazon, then you’re in luck. Amazon account management services have created a few different promotions that have proven to be very successful.
When you’re promoting your products on Amazon, you can include many types of deals. Most of the deals appear in Product Listing Ads, which allows you to run paid ads that appear alongside search results. You can also feature your product on Amazon’s showcase pages. Lightning Deals are another type of promotion that are often quite competitive and costly to run, but include limited availability and fast shipping options which allow the urgency of the deal to be communicated without sacrificing profit margins too quickly.
Optimize Your Listing for Sales:
Selling on Amazon is hard. It’s not just about finding the right product, providing the best high-quality description and pictures, and shipping it out to your customers on time. There’s a lot of competition out there, and you have to get people to want to buy from you over your competitors.
Listing title and subtitle is a key component of your listing. Your listing title should be the distinctive title that distinguishes the item from other similar items available on Amazon consulting services, so you want to write something that will impress potential customers.
Research has shown that the length of your listing matters. Keep it short and sweet, but make sure to use a keyword research tool (like Keyword Tool) to optimize your listing for the best results.
Get Your Pricing Right
Higher prices may have you thinking that Amazon is a place for expensive products. But, this isn’t always true. Customers aren’t looking for products in their price range only, they are looking for the best value available. The key to offering value is pricing lower than competitors while still offering customers top-quality products and services.
You know that buyers will always choose the lowest-priced item available when shopping. If a seller has a slightly higher feedback rating than you, it probably doesn’t make sense for them to buy your item because their feedback score is high enough that they could just go to another seller with a lower feedback score.
Better Product Images
A picture is worth a thousand words. And that’s especially true for your business, which needs to get the message across in a powerful way. The images that appear on your product page are extremely vital. They will give a customer a better sense of what you’re trying to sell, helping them make an informed decision about whether or not they want to buy it. With clear images and a description that explains how your product works, they’ll be able to understand exactly what they’re buying and why.
Split Test
A split test lets you run two versions of the same thing so that you can compare the results. If there’s an important difference in results between the two varieties, you can chalk that up to the flexibility you changed. Even a small upgrade, such as an increase in impressions or conversions by a few percent, will lead to an important increase in your Amazon sales over time.
Manage Your Inventory
One of the most inexpensive ways to increase the response rate is by ensuring that your products are set up to be available in stock. You can do this by setting up auto-replenishment programs or sending a notification when a new batch of items is available. Amazon doesn’t have a stock keeping unit (SKU)-based system for inventory, so you can’t use SKU numbers to put an item into stock (unless you’re sending it out on an FBA shipment and using this as one way to track units in transit). There are tools out there that will help you manage your inventory, though:
Small Improvements
Make small improvements as often as possible. There will always be things you can tweak and change to make your product more appealing. Improving your listing title and description, fixing minor mistakes in your photos, ironing out the details of your shipping policy—all of these things can add up to make a big difference.
In a nutshell:
Sell more on Amazon. When it comes to the Internet, you can’t beat the value of a sale, and Amazon is no exception. When you sell more products on Amazon, you increase your visibility and reach customers from all over the world. Of course, Amazon isn’t the only place where you can sell your products, but it’s the leading marketplace for many types of products, including the ones you sell.
Hit the right keywords and choose a profitable niche. When it comes to ranking in search engine results pages, there are some best practices you should follow that will give your products a better chance of showing up in different search results. The more relevant terms and keywords that you can use to describe your product while also choosing a good niche of products, the better your chances will be of improving your sales on Amazon.
